” Who’s your dream customer?” That’s a question I always ask my branding clients. It’s harder to answer than it seems!
My dream customer, for 1:1 services, is someone who has been in business for at least a year, knows who she wants to market to, is creative, tech savvy, a decision maker, aged 28-48, loves to talk shop and work on her business but also knows when she needs to outsource and values the help of others.
By defining who your dream client is you’re not saying no to business, you’re simply speaking louder to the people who fit into that definition.
Your dream customer is that one customer that you just “click” with. They are the kind of customer that values your expertise and creative opinion while also providing feedback that helps your working relationship move forward. They have the budget to afford your product and they understand that the investment they are making will help them solve the problem they came to you with in the first place.
It is best to get very specific about your dream customer
Not every person that buys from you will fit into that narrow description. By defining your dream customer and marketing directly to that specific person, you aren’t saying ‘no’ to other business, you’re just targeting the people you really want to work with. If your dream customer is another business, envision the person that runs the business. Who are they and how did they find you? I like to use the age old “who, what, when, where” strategy when talking about dream customers.
Who
Who is your dream customer? Narrowing in on who your dream customer is gives you a better idea of how to talk to customers in your marketing and on social media. Think about their age, gender and profession.
What
What does your dream customer need that only you can offer them? Maybe your photography style is unique and no one else can do it or the way you work with your personal training clients is gentle yet firm. Find what makes you special and highlight that.
When
When will your dream customer be reaching out to you? Are they ready to buy your product right away or will you need to provide more marketing? By identifying when your customer will need your help you can narrow in on that need.
Where
Where will your dream customer find you? Maybe they will locate you on social media or a friend will refer them. Think about where you will be so they can find you.
Worksheet
Download the dream customer worksheet to start defining who your dream customer is and start attracting clients that pay. CLICK HERE!
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Hayley Fedders is a brand and website designer. She helps creative entrepreneurs who want to build a business, get organized, get consistent, and get their brand online. She works with clients locally in Santa Barbara, CA surrounding areas and worldwide. You can hire her for one-on-one brand or website design.
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Thanks for having me Kat!
You’re always welcome!! Thank you for helping us narrow down who our dream customer is. For those who haven’t been over to check out Hayley’s work, you should do!
Really informative! Thanks for this post
It’s a fabulous read, isn’t it. Hayley, is full of knowledge!
Wow! What an awesome question to ask yourself when trying to find your target audience !!
For sure! Knowing your ideal client is the foundation to building a strong and success brand.
This is very helpful tips specially in the marketing team. It’s kinda hard to get your dream customer so this could help a lot.
I am glad that you’ve found this post useful. Hayley had given us some really good advice!
The is very helpful to me in my marketing strategy, thanks for providing this info!
Thanks to Hayley! Im glad you have benefited from her post. 🙂
Your tips are good! This can be used by marketing teams
A wonderful question 👍🏻One must alway know about their target audience
I love how you take it back to the basics! Sometimes, we stress too many details and forget the simple 5 W’s.
Yes, I agree. Hayley has done a brilliant job splitting up the process for us.
Very information article and I learn a lot. Sometimes customers doesn’t fits us, and we need to search someone that is meant to be.
Thanks for reading, Blair!
Most of us are always so focused on finding a dream customer but not aware of what exactly we are looking for in that so called dream customer. So thank you very much for narrowing it down- i at least now know how to define what i am looking for in a dream customer.
You are not alone there Esther. This is a really common issue that Hayley has addressed wonderfully. I’m glad you have taken away some useful tips!