Katherine Fraser

Is it Time to Rebrand?

 

If you’re reading this, thoughts of a rebrand for your business have likely been lingering in the back of your mind. But if you are the crazy-busy business owner that I’m sure you are, this is one of those to-do’s that has been on the back burner for quite some time. Because let’s face it…you just don’t have the time.

However, in order for your business to grow even MORE and reach its true potential, you are going to need a rock solid, cohesive brand. If done correctly, a brand refresh can have some massively IMPACTFUL benefits to how your business is being perceived. And in turn, help you scale.

“A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.” – Marty Neumeier, The Brand Gap

What are some of the benefits of an on-point strategic brand identity you might ask??

 

Check these out:
– A seamless feel and look across all avenues of your biz – no more confused customers
– Customer loyalty – turn those customers into raving fans
– Customer recognition
– Competitive edge in the market
– Easy introduction of new products

Any (or all…) of these could be an absolute game changer that your business needs to help you get to that next level.

And how do you know if it would be in your best interest to rebrand?

Have you outgrown your current brand?
You aren’t proud of your website, or handing out a business card any longer. Your brand identity doesn’t give a good representation of the products you offer or what your business stands for. Visual elements within your brand have an outdated feel to them. They might feel tacky and unprofessional.

Is your branding inconsistent?
Your visuals are inconsistent: your logo, photography, colors and typography are nowhere near in alignment. Your customers are confused and find it hard to place trust in your business. Another area you may be struggling with is your brand voice. You can see that it is inconsistent: different tones and styles are being used in your messaging, which is confusing your customers even MORE.
Are you having trouble attracting your ideal customer?
Your business is getting sales of course, but the people who are buying really aren’t the dreamy audience you had envisioned. You know you can do a better job of reaching those ideal customers.

Has your business shifted recently?
Your vision for your business has changed. You company isn’t in the same place as when you started. Or maybe your product(s) have changed. Another shift could be new players joining the team, and your old brand just doesn’t suit the “new crew” and what’s to come.

Are you wanting to scale/level up?
You’ve found that your brand is similar to others that are in your market, and doesn’t pay tribute to your uniqueness. You know that standing out from the crowd is a critical factor when you are looking to grow and rise above the rest. Another indicator that may be lacking in this area, is that you know your brand identity isn’t fully backed by a strong strategy that will be necessary in order to scale.

At the end of the day, there are so many reasons why rebranding your sustainable business might be a wise choice. I full-heartedly believe that having a smart, strategic and cohesive brand will pull at the heartstrings of your target audience, and turn your customers into raving fans. And we all know what having loyal customers leads to. A memorable, profitable, scalable, sustainable business. And who doesn’t want that?!

If you’d like to get your hands on the free checklist, “Is it Time to Rebrand?”, you can grab it over at www.samgreenwaldt.com!

 

Sam Greenwaldt is a brand strategy designer. She helps product-based businesses who feel like they have outgrown their current brand identity and need a rock solid strategy and design to scale. She partners with clients to create memorable customer experiences that tug on the heartstrings of their ideal customer, showcasing their true story and unique place in the market. Helping businesses level up by way of strategic, consistent, and intentional design is her passion.

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Founder and owner of Fraser & Co Design, your FREE online hub for DIY design. I look forward to helping you on your design journey!

40 Thoughts on “Is it time to rebrand?”

    • You’re right, rebranding can be a large job.But as you say, it’s very rewarding and can be a game changer if done correctly. Break the process up and it’ll seem much more manageable.

    • Thanks for reading, Valerie. Feel free to check out Sam’s resource about rebranding. Also, we have a DIY design area which you may find useful! I’d love to see your brand transformers as it becomes more consistent. Thank’s for reading!

  • Great post, it is nice to sit down once in a while and think about whether a rebrand would be beneficial or not then plan how to do it.

    • Hi Luna. Definitely, it’s important to ensure that a rebrand is necessary as opposed to just wanting a change. Sam’s summarised this really well.

    • Thanks for reading, Elizabeth! Please make use of Sam’s free rebranding checklist as well.

  • I have been contemplating about rebranding but it seems like there are too many things to consider. I probably need more time to contemplate on the pros and cons. This is a great find!

  • Consistency……i have to keep that in mind while I’m on my starting point….. And not be distracted with trends…. Great pointers..

  • I believe a rebranding gives your brand wings to fly if done in a right manner. To add on I would say that few other benefits of branding include:

    – It helps to build a real strong connection with prospects
    – It transforms your brand into a trusted source
    – It also helps to recruit and retain the best and brightest in a competitive workforce

    I loved the way you’ve written the article. Keep it up!

  • This was really helpful. I have been procrastinating rebranding my business. Maybe because I don’t know where to start from. Thanks to this article, I just got hooked up.

    • I am glad you have benefitted from reading it. Do check out Sam’s free checklist!

  • Thank you for providing such specific questions to help determine if rebranding is necessary. I never thought about inconsistency being confusing to customers. I just always thought about it as appealing in order to get new customers/fans.

    • Thanks for reading, Jenn. I think your points are both linked. If your brand is inconsistent, it will lead to confusion for potentiometer clients which effects your audience. I’m glad you’ve taken something away from reading this.

  • I am an avid reader of your blog. Thank you so much for always sharing such informative posts. Although, I don’t have the need to rebrand because I am still starting, in fact I still don’t know what niche I should focus on. I will have your blog as my guiding light. Thanks once again.

    • It’s lovely to hear you are following our posts, Sheena! I’d love to know about your design journey as it unfolds.

  • Very informative post !!! Those who wanna rebrand must go through it’s once !!! Great tips !!!

    • Thanks, I’m super glad you benefitted from reading this post! Sam has some wonderful advice.

    • Hi Manavi, it’s such an important part of the branding process which is often overlooked. Thanks for reading!

    • Definitely, Samantha. Often people don’t realise the depth of a design process to get the final result. This research and planning is kept to creating a design that WOWs your audience!

    • Nicole, don’t let it overwhelm you. You got this!! You might find my brand starter-kit or logo workbook useful? You can find them in our free DIY Design Area! 🙂

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