Is it Time to Rebrand?
If you’re reading this, thoughts of a rebrand for your business have likely been lingering in the back of your mind. But if you are the crazy-busy business owner that I’m sure you are, this is one of those to-do’s that has been on the back burner for quite some time. Because let’s face it…you just don’t have the time.
However, in order for your business to grow even MORE and reach its true potential, you are going to need a rock solid, cohesive brand. If done correctly, a brand refresh can have some massively IMPACTFUL benefits to how your business is being perceived. And in turn, help you scale.
“A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.” – Marty Neumeier, The Brand Gap
What are some of the benefits of an on-point strategic brand identity you might ask??
Check these out:
– A seamless feel and look across all avenues of your biz – no more confused customers
– Customer loyalty – turn those customers into raving fans
– Customer recognition
– Competitive edge in the market
– Easy introduction of new products
Any (or all…) of these could be an absolute game changer that your business needs to help you get to that next level.
And how do you know if it would be in your best interest to rebrand?
Have you outgrown your current brand?
You aren’t proud of your website, or handing out a business card any longer. Your brand identity doesn’t give a good representation of the products you offer or what your business stands for. Visual elements within your brand have an outdated feel to them. They might feel tacky and unprofessional.
Is your branding inconsistent?
Your visuals are inconsistent: your logo, photography, colors and typography are nowhere near in alignment. Your customers are confused and find it hard to place trust in your business. Another area you may be struggling with is your brand voice. You can see that it is inconsistent: different tones and styles are being used in your messaging, which is confusing your customers even MORE.
Are you having trouble attracting your ideal customer?
Your business is getting sales of course, but the people who are buying really aren’t the dreamy audience you had envisioned. You know you can do a better job of reaching those ideal customers.
Has your business shifted recently?
Your vision for your business has changed. You company isn’t in the same place as when you started. Or maybe your product(s) have changed. Another shift could be new players joining the team, and your old brand just doesn’t suit the “new crew” and what’s to come.
Are you wanting to scale/level up?
You’ve found that your brand is similar to others that are in your market, and doesn’t pay tribute to your uniqueness. You know that standing out from the crowd is a critical factor when you are looking to grow and rise above the rest. Another indicator that may be lacking in this area, is that you know your brand identity isn’t fully backed by a strong strategy that will be necessary in order to scale.
At the end of the day, there are so many reasons why rebranding your sustainable business might be a wise choice. I full-heartedly believe that having a smart, strategic and cohesive brand will pull at the heartstrings of your target audience, and turn your customers into raving fans. And we all know what having loyal customers leads to. A memorable, profitable, scalable, sustainable business. And who doesn’t want that?!
If you’d like to get your hands on the free checklist, “Is it Time to Rebrand?”, you can grab it over at www.samgreenwaldt.com!
Sam Greenwaldt is a brand strategy designer. She helps product-based businesses who feel like they have outgrown their current brand identity and need a rock solid strategy and design to scale. She partners with clients to create memorable customer experiences that tug on the heartstrings of their ideal customer, showcasing their true story and unique place in the market. Helping businesses level up by way of strategic, consistent, and intentional design is her passion.