Are you just getting your feet off the ground? Maybe you have been running your business for years but your brand lacks the strength it really needs? Do you need that extra push to really develop your brand, business or blog to its full potential? Well, I am going to tell you exactly how that’s done!
Maybe you’ve paid for a quality logo design that truly puts your company on its own level but, you’re still not being noticed? Well, a logo isn’t enough, it’s about building a whole brand for your business or blog in all areas of your company. You want to be recognised and it’s down to you to take control and make that happen.
Consistency is key
You need a consistent theme, but remember that customers don’t need to see your logo on every single thing you produce as this will get boring. However, they do want to see some recognisable and relatable logo variations. Maybe you use your logo as your blog photo and a variation on your blog header or other areas of your blog or company website. Try to bring your company together without being repetitive!
This links us back to my previous post about ‘finding your brand’s personality. Firstly, we want to see a recognisable colour palette. Choose this wisely and then stick to it in all areas of your brand! You are then able to display this through patterns, textures or pure areas of colour. Maybe you need to jazz up your newsletter and make it stand out as your brand. This is the way to do so without plastering your logo everywhere. Yes, certainly include it but, once is enough!
When it comes to your brand, which aspects are important?
Well, the obvious answer is everything but I understand that’s not very helpful! So, maybe you have decided to invest in some advertising, pens, and mouse pads etc. or perhaps you produce beer and need some mats designing? These are all opportunities to show the world your brand and make your company shine! Lets face it, we all need a gorgeous business card! You should aim to have consistency in your font choices, the colours you use, the patterns that pop up from time to time and the blog post image that you are doing next week.
Ask yourself
Take a minute to consider, does you email signature fit the rest of your brand or do you just type your name in the preset font on gmail? Do all of the individual aspects represent your brand as a whole and reflect what you visually get from your website? These are all important questions to ask yourself that will give you a better direction in which over time you can develop your branding for your company.
Do you remember the last thing you designed which you pinned on Pinterest or tweeted? Would your audience recognise your brand through it if they weren’t able to see your brand name above it? This will tell you if you need to work on consistency, customers need to know it’s you without being told and having a well-integrated brand will achieve this!
Stick at it, keep pushing and don’t give up until it’s perfect! Be proud to say it’s yours – you deserve that!
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I am super glad you found this post beneficial. I hope you that it’s made things a little clearer for you and help you to integrate your own brand.
Hi, I read your blogs regularly. Your story-telling style is witty, keep up the good work!
Its lovely to hear that you follow our posts. I hope you find them useful!
I really can’t believe how great this site is. Keep up the good work. I’m going to tell all my friends about this place.
I truly appreciate reading articles like this since integration of my brand into different areas of my business is my struggle. I think the key is being consistent in everything.
Hi Nina! Yes, you are totally correct. Consistency is key across your brand. Amongst other things, you need to chose your fonts, chose your colors and stick with them. If you need some advice, please reach out! 🙂
Nice post, has me thinking about how I can improve my brand!
Thanks, let me know if you want to toss around some ideas! 🙂
The idea is not only great but unique too. I loved it
Thanks Monidipa!
I am the brand of my company and this article was really helpful to me.
Wonderful, Evelyn! I am glad I have helped. 🙂
Your insightful tips will certainly help start ups in growing their company.
That’s my goal, thank you Indu! 🙂
I have been struggling with incorporating my brand into every day. Thanks for sharing this.
Thanks, Kristina. It’s not as hard as you may think and definitely worth a little extra time to make it happen!
This is perfect. I loved reading it and understood the points where I have been lagging behind. Thanks for sharing.
Thank you! I am really glad I have been able to help.
I love your post. I also read other articles at the same time 😁. Your writing style is very interesting.
Thank you! 🙂
Being unique and consistent makes your brand stand-out the rest.
You are so right about that!! 🙂
Such good tips. I seriously agree on the consistency thing. Once I started posting my blogs and IG posts very consistently, things changed!!!
Consistency is SO important throughout the whole of your business. From your branding to showing up on social media. It all counts!
This is very helpful especially to me I am in marketing department. Thanks for sharing
I’m super glad that this has benefitted you! 🙂
Some good tips about integrating the brand in all areas of the business. It is important that all aspects of the company speak the same language.
Yes, totally! It makes for such a finished brand. You WILL be remembered and people will be back! It’s so worth investing in good design, or heading down the DIY route.
I still don’t have an e-mail signature. It’s something I would want to really consider quite well. I do not have a lot of clients yet but it would be good to think of a fitting signature, something that will definitely introduce my kind of brand.
Email signatures are so useful for everyone, regardless of the amount of clients you have. You show up with your most professional front, for those that you do have. After all, they don’t know it might just be them!
“Consistency is key” is very important to remember. Thanks for the tips because I am starting up a business and need some guidance in how to make it a wonderful one.
Thank you Aisasami! I hope to see your brand flourish.
This is really very helpful. The tips here can also be applied if your making your blog.
Yes, they most definitely can.
So true. The best way to strengthen our brand is to bring it up consistently …
You are totally right there, Edwin!
Great points. This is so helpful. Thanks for sharing ♥️ ♥️ By any chance you are interested on doing collaborations, you can check out the collaborations portal of Phlanx.com and connect with amazing brands!
Xoxo,
Tiffany
Thanks Tiffany, I am super glad you have found this helpful!
Thank you for sharing. Good ideas in this post. Consistency is definitely key.
You’re welcome 🙂
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