Most of the time, a website has one purpose. Now, I am saying ‘most of the time’ because, sometimes it doesn’t. But, generally, a website is designed to sell something/s, get sign ups, advertise or achieve something from the audience. So, how can you successfully design your website to make an impact and drive your audience to the result that you want.

Be clear!

You might have three different services, maybe you are a writer but you also do a little coaching on the side. Chose one. Are you selling your copy writing services or are you the new ‘it’ coach. Although you might do both, you will be confusing your audience doing this.
I recommend on your home page that you focus on one thing, chose your main offer and run with it. Pick your key service, what is most popular. It might seem like a brilliant idea to offer your audience a variety but the more niche that you can be, the more genuine sales/ interest you will receive.

Secondly, consider where you put your opt-in. The chances re, you have a free E-book, E-course, Work sheet or something else (if you don’t I suggest doing so.) This makes up your mailing list, giving you a forever increasing group of potential customers. In order to grow your mailing list you need a strong and obvious opt in. Direct your audience to this opt in, don’t over complicate it. Remind them what they will receive from signing up and what is in it for them.

Make it something that is genuinely worth having – there’s nothing worse than signing up for an incredible opt in and it being a wet piece of paper. They will lose trust and wont be back. So, put thought and plenty of consideration in t where you put your opt-in, the content in your opt-in form and what they will get out of the opt-in. More subscribes = more sales/ potential customers and clients.

Who’s your target market? Now, I’ll admit, I have said this before but, its super useful so I am going to say it again! That is creating an avatar. Grab a pen, create/ draw the person that you are targeting. Write down their likes, dislikes, hobbies, age, gender, profession etc. and narrow it down as much as you can. Now, consider ways that you could approach people from this demographic to get to know them a little more, find out how their brains work! Take this information and use it as a base for anything you are designing and implement those findings in to your website.

Credibility is a big one! If your audience don’t have faith and trust in what you are saying/ teaching. What are you ever going to achieve. SO, give these people the confidence that you know your stuff. Give them examples, give them statistics, give them experiences and allow them to build the trust in you as a person. The content on your website is just as important as the design, intact they come hand in hand really.

Finally, using headlines to show off the benefits, offers or whatever is going on that your audience need to know about. Make it a fun environment. No one want to sit and stare at a page of blank text, in fact, I can almost garnet they wont finish reading.
So, spruce it up a little. Incorporate images, use a headline font, something bold that stand out. Grab their attention and put an emphasis on the bits that they really shouldn’t miss! It is never a bad idea to get a friend, family member or colleague to be totally honest and give you a fresh pair of eyes to look over your website. Sometimes we look at our work for far too long and need others opinions to see the rough areas that need a little tweak.

So, take this information and implement it in to your website design. Are you stuck with some coding, need a little help with spacing or maybe your not sure if that image is really suitable and clearly portraying a message. We are here to help, don’t hesitate to pop over to the forum and ask us those questions. It is what we’re here for.



Founder and owner of Fraser & Co Design, your FREE online hub for DIY design. I look forward to helping you on your design journey!