Every businessperson-to-be needs to opt for the right website type.
Since the website is the key online focal point of every modern business, it’s important for the right business results.
The size and organization you choose will play an important role in lead generation and, consequently, your revenues.
Going for a too large or too limited website might result in either high expenses or low possibilities, respectively.
So, stay with us for the next five paragraphs to learn more about the following types of websites:
- Social media page
- eCommerce website
1. Social media for lead generation
Launching a social media page is the simplest way to start your existence in the online business community.
Even though it’s not a traditional website, it has some useful similar features.
For starters, you can write attractive posts to promote your business. As a result, people will learn more about your activities, share your business page, and add to your online visibility.
At this point, new website owners should improve their copywriting skills to make these posts more interesting to readers. Not only that it will generate more leads, but it’s great practice for longer posts, as well.
Moreover, having business pages in different social networks can help you target different audiences. For instance, a Facebook business page might aim at a wider group of people.
As opposed to that, an Instagram business profile could be orientated toward younger people.
Also, launching one or more business pages in social media is a great test for every business owner. It will show whether you immediately need a full-scale website or not.
2. Ecommerce website for higher sales
Different businesses can have different goals for their websites. Even though you can sell things via Facebook or Instagram, at one point it’s better to create a specialized eCommerce business place.
However, it doesn’t mean that you need to launch a specialized online store. This is necessary only if online trade is what you do for a living.
Contrary to that, businesses that sell things on the Web only as one part of their work can go for different plugins. For instance, there are numerous eCommerce plugins for the WordPress platform.
If you build your business website that way, you can integrate these add-ons to it and start selling items.
But if you realize that the features available in plugins don’t meet your demands, it’s recommended to launch a real eCommerce website.
One of the most important things on such a website is to protect your customers’ data and ensure smooth payments. So, bear these two things in mind if you decide to start a full-fledged eCommerce website.
3. A blog for repeat customers
If your business is still taking shape and you’re not sure about launching a website, you can combine a blog and social media pages.
When it comes to blogging, the good thing is that you can open a blog for free.
The platforms like ProBlogger and WordPress offer step-by-step guides for beginners in the blogging world.
Once you’ve started a business blog, make sure to write only about things that are relevant to your business. Even though you might be a skillful blogger for several niches, you write with your target audience in mind.
For instance, if you rent out gazebos and other garden equipment for weddings, don’t publish posts about football.
When the occasional visitors realize that your posts can help them improve their work, they’ll convert to repeat visitors. Eventually, some of them will become your customers.
4. Brochure for essential information
Another way of telling the world about your existence is to launch a brochure website.
The two key advantages of this form are price and simplicity. Again, you can use any of the most popular website platforms to come up with a simple brochure.
This website needs to continue a description of your business and the services you provide.
Also, it’s important to include the contact information and your physical address.
Such websites are perfect for different repair services and professionals who do these things as sole proprietors.
Once you see that your online needs have increased, you can order a real website.
5. Portal for various visitors
The fact that your business has overgrown a brochurewebsite or a social media page is a great sign that it’s time for some new steps.
What you can do here is go for a genuine business website. It can contain the About section that will present your business and its development. Additionally, it needs to include all the services you provide, as well as pricing. If necessary, dedicate one page to each service and enrich it with optimized images.
Apart from that, you should embed your original videos to your full-scale website. It will add to your relevance and originality.
As explained by the Houston Web Application Development team, it’s a practical thing to order an app together with your website, as well. This is even more important if younger people are among your target audience. Offering people both a website and an app as ways to interact with you will increase your visibility.
If you have enough staff and assets, you can add the News section to your website and turn your business website into an online portal. It could keep the visitors longer on your website. However, this addition will depend on the business niche and the target audience.
No matter what website type you choose, it important to know that it’s only the beginning of your branding venture.
It’s important to keep the information on your website updated and publish information only from reliable sources.
As your business keepsexpanding, you’ll have more assets to extend the size of your website.
And if you enrich your online offer with a mobile app, you’ll improve your chances of winning over new customers.
Each of these website types can make your business a well-knownname in your niche. So, take your time to think about the options and choose the one that will meet your professional demands.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.