Social media can be one of the most beneficial resources to boost your brand. However, this is totally reliant on you using it right. I highly recommend checking out some fab social media guides.
Specifically, Melyssa Griffins Pinfinite Growth course: http://www.melyssagriffin.com/_p/sp/pinfinite-growth/. (Please note: I am not an affiliate but, from personal experience I found it super informative.) These are really useful to help you organise, plan and strategise your social media plan.
Bringing things back to the design side of social media, lets walk through what techniques you can implement into your designs, to make the most out of your audience.
My first tip for you is to know your sizes. There is nothing worse than stumbling across a profile picture that clearly wasn’t large enough to fit the frame or a twitter post that is completely out of focus. I have made this easy for you and designed a printable that summarises all of your key social media sizes. You can find it here: http://fraserandcodesign.co.uk/diy-design-area/.
File sizes run hand in hand with file formats/ types. For some reason, certain platforms work smoother using certain file types. Again, I have noted these on the printable that can be found at the link above.
Moving on, lets consider the layout of your designs. How can we positively effect your audience using just the layout to reinforce you message?
Firstly, know your message. What is it that you want to get across to your audience and how can you do this? I recommend choosing imagery that we would associate with the message. That alone will make those interested stop and read more.
But, how can we be even clearer? Use dividers. Separate your design up, make things clear and don’t over clutter your work. Over clutter, simply, leads to confusion. People will rapidly lose interest and move on. Keep things simple and direct to the point, keeping your audiences attention. When considering using dividers, these do not have to solely be image or lines. You could use your text to divide a design up. Using different fonts (not too many – I recombined no more than two or three) and spacing to section your message. Be creative here! You can also introduce colour into the mix and play around with different ways to separate areas.
Considering colour. How will colour effect your audience? Consider your branding here. By this point, if you have a strong brand, your audience should know who you are without seeing your logo. Your font choices, use of colour and style should do this alone. Thinking about this, it is worth making sure your designs are in keeping with your exhausting branding. Try using a bold colour to allow your design to stand out from others your audience may be seeing on the same page.
Finally, we need to make sure that we allow our shapes and images to interact peacefully with one another, bringing the whole graphic together as one. We need to be considering how we can use negative (blank) space effectively. Maybe this is somewhere you would chose to put your text or a call to action.
Social media is an extremely powerful tool. Heck – you’ve got millions of potential followers and clients out there. It has got to be one of the stand alone ways to gain a larger and more engaging following. Don’t waste that resource and put as much effort in to your social media design as you have done everything else!
GET YOUR FREE SOCIAL MEDIA SIZE GUIDE HERE: